Michele Richards-Berry

Agent & Producer, IDC

Michele Richards-Berry, founder, agent and producer at IDC Worldwide Ltd; a boutique photography and production agency. With 25 years of experience in the industry, she represents an exceptionally talented team of photographers & directors, collaborating with creatives and producers from top advertising agencies in NZ and around the world.

Diversity, equality, and sustainability have always been fundamental to Michele’s business model. As a reflection of this commitment, she is a founding sponsor of Women’s Work, and puts focus on supporting and elevating women in the industry, particularly in advertising photography. Above all, she is passionate about photography that stands out—work that is recognised not just for the brand behind it, but for the craft and artistry that goes into it.

idc.co.nz

@_idc_photography

Victoria Baldwin, Photographer

Women’s Work Founder and Panel Host

An Auckland based photographer with a passion for food and the human connection that it inspires. Victoria’s work showcases a vivid realism through her bold and optimistic images.

A leader in the photographic community, Victoria has served as the Vice President of the Advertising and Illustrative Photographers Association. She also founded the Women’s Work Collective, which strives to create equality in the industry. She has appeared on and hosted panels, Webinars and Workshops.

Victoria shares her skills to create a better world, with equality and compassion at it’s core.

victoriabaldwin.com

@victoria.baldwin

Vikki Cheng

Senior Art Director, FCB Aotearoa

Vikki has spent 15+ years bouncing between big and indie agencies, working on some of New Zealand’s favourite brands—and picking up a few award nods along the way. Passionate about diversity and representation, she’s been part of the Women’s Work curation panel and judged the Gerety Awards. When she’s not deep in ad-land, you can catch her on TikTok and YouTube as Vikkipedia, oversharing as usual.

@vikkipedia_org

Virginia Woolf, Photographer    

Virginia Woolf is an award-winning commercial photographer and Canon Master, specialising in outdoor adventure, lifestyle, and portrait photography. She loves telling meaningful stories—whether it’s chasing glaciers for a climate change project (The Final Meltdown) or uncovering the untold history of Chinese New Zealanders (Xīn xī lán).

From high-altitude assignments in Nepal to sleeping under the stars in the Sahara, Virginia goes wherever the story takes her. With a fearless approach and a belief that diversity makes us all stronger, she creates bold, authentic work for editorial and commercial clients who share her sense of purpose.

She brings energy, warmth, and a love of the unexpected to every project. Mostly, she just loves photographing people, places, and the stories that connect us.

virginiawoolfphotography.com

@virginiawoolfphotography