CLICK PLAY… (YOU KNOW YOU WANT TO).

THE CASE STUDY PROJECT

We’ve calculated that far less than 15% of photography in advertising is shot by women. So to begin countering this unconscious bias, we created a special case study to take a message to the world’s advertising community challenging them to consciously consider women on their shortlists for all projects. Watch it here. 

If you’re looking for a women photographer for a project you’ll find links to some very talented New Zealanders on this site. If you’re somewhere else in the world, we suggest you search your local photography agents or check out the links on our resources page to other women photographer collectives around the globe.

 

 
 
 

PRESS MENTIONS

 

Saatchi & Saatchi, who created a campaign exploring the show's theme of ‘Underexposed’ for the exhibition, have crafted a new and provocative strategy to convey Women’s Work's message in The Case Study Project. The new campaign is a direct call out to the advertising and creative industries, including Saatchi & Saatchi itself, to seek out the many talented women photographers working in NZ

Here are some links to press associated with the Case Study Project.